The Mascara Face Off

Too Faced Better Than Sex Mascara Vs. Chanel Inimitable Intense Mascara

Guest post By Jackie M, founder of

I have been using Chanel Inimitable Intense Mascara religiously for years.  It really is my ultimate mascara!  But as I was scrolling Instagram last week, I came across another blogger’s photo of Too Faced Better than Sex Mascara, which she referred to as her favorite of all time!  (You can check out her post here.).  Her caption prompted me to comment on her post, asking her if she ever tried Chanel Inimitable Intense, and alas, this collaboration was born!  We each ordered each other’s respective ultimate mascaras to test out and share the results with all of you.  Are you ready for this?!  Continue reading to find out which of these quintessential mascaras, Too Faced Better than Sex vs. Chanel Inimitable Intense, reigns supreme.  What is your ultimate mascara??  Have you ever tried either of these?

Meet Tanja Nicole of MakeupJunkee

If it wasn’t for lovely Tanja Nicole, I wouldn’t be writing this post.  Check out her blog at  She is a huge beauty and makeup enthusiast, so prepare to be inspired!


Although I did recently find a drugstore dupe for my beloved Chanel, I have to say I really didn’t think the Better than Sex Mascara could possibly be anywhere near as good as the Chanel Inimitable Intense.  I have just enjoyed using it for so long and been getting amazing results from it.  But since I had seen such good reviews about the Better than Sex Mascara, I figured it was definitely worth it to try it out.

For the purposes of this experiment, I applied the Chanel to one eye and the BTS to the other.  I can’t wait to see if you notice a difference.

The Brushes and Claims

On the left, you see Chanel Inimitable Intense.  One of the things I love most about this mascara is the brush!  Its slim with short bristles, so it is super easy to apply in a hurry.  I don’t have to worry about having a fat brush hit my skin or under my bottom lashes.  Plus, the design of the brush really makes it simple to get into small places and hit those bitty inner lashes.  Chanel claims that this mascara will:

  • produce volume, separation, and curl.
  • deliver dramatic length.
  • separate lashes without clumping, flaking, or smudging.

On the right, you see the Too Faced Better than Sex.  I love the pink packaging!  But do you see the difference in the brush?  Its longer, more numerous bristles are in the formation of an hourglass.  The company claims that BTS will:

  • produce dramatic volume, as well as separation and curl.
  • lengthen.
  • lock lashes in place with the deepest black possible.

Which set of lashes in the above image do you think is coated with Better than Sex?

My Thoughts and Experience

I tried out the BTS Mascara for a couple of days after I received it.  I have always felt that mascaras take a few uses to “break in.”  So far, I really don’t have any complaints.  Even though I was a little weary of the fatter brush, I was able to apply it easily and smoothly without clumping.  But I will say that for days that I am in an extreme hurry, I will be reaching for the Chanel!  I just feel like with its slim brush, there is less chance of getting a gob of mascara where it doesn’t belong.

Sooo… which set of lashes has which mascara?

I really had to stare at myself in the mirror and at my photos to figure out which mascara, if any, looked better.

The verdict:  Chanel Inimitable Intense looks just a smidgen smoother than the Too Faced Better than Sex, but using each mascara resulted in longer, fuller, curled lashes.  Check out some before and after photos:

Reminder BTS is on your left, Chanel on your right.

Reminder BTS is on your left, Chanel on your right.

Results: BTS (above)

Results Chanel (above)

Do you see how difficult it was for me to make a decision?

In Conclusion

I spent roughly the same amount of time applying each mascara, and they each yielded similar results- I love the way my lashes look! They each kept their promise of providing volume, length, and curl, but Chanel’s brush allowed for more separation.  

If Chanel Inimitable Intense were to be discontinued tomorrow, I would definitely hop on the Too Faced train.

What is your ultimate mascara?  Let me know!  I don’t want to be missing out on a great thing!

That’s what’s up in the mascara world.  I hope you enjoyed the post!

Want to collaborate?  Email me!


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